Press release #Corporate News

Mahindra XUV700 AdrenoX Connected Capabilities, enabled by Bosch

Mahindra XUV700 AdrenoX Connected Capabilities, enabled by Bosch
  • The connected solution platform is developed by Bosch India with its software and system expertise and will be available to customers as “AdrenoX Connect” app on Playstore and Appstore.
  • The solution equipped with a range of connected features have been developed by Bosch for Mahindra to offer an innovative, immersive, and intuitive experience to customers while enhancing safety and convenience.
  • Connectivity ecosystem is built, integrated, validated, and will be managed by Bosch for the M&M XUV300 and XUV700 vehicle platforms.
Uday Philip

Uday Philip >


Bengaluru, India – Bosch India and Mahindra & Mahindra (M&M) have collaborated to develop the Mahindra connected vehicle platform “AdrenoX Connect” to deliver seamless connectivity and enhanced user experience in the flagship SUV XUV700. Aligned with M&M’s requirement and Bosch India’s vision for a connected strategy, this engagement has stemmed an innovative, immersive, and intuitive solution on the cloud to augment control in the end-users’ personal companion. This work together integrates different partners in the connectivity ecosystem to conceive and develop connected vehicle platforms and corresponding applications on the cloud.

As a solution orchestrator, Bosch will operate the connectivity ecosystem with different partners and manage the service operations for vehicles post production while validating the solution for production readiness. The end-to-end connectivity ecosystem is built, integrated, validated, and will be managed by Bosch across M&M vehicle lines, including the XUV700 and XUV300. The Connected Solution platform is engineered in India with software and system competencies for on-board and off-board. The platform additionally encompasses a state of the art, end-to-end security aspect based on the solutions from ESCRYPT to cover the complete life cycle of the vehicles. This allows Bosch to deliver an advanced, safe, comfortable, and hassle-free driving experience for M&M‘s end consumers while ensuring a robust and holistic security system across the entire product lifecycle.

The Mahindra Connected Car platform onboard the XUV700 consists of various connectivity features that can be accessed on Mobile App and smart watches through the Adrenox connectivity system. Some of the features are:

  • Enhanced Safety: The Adrenox connected system consists of unique safety features such personalised Safety alert and Driver Drowsiness alerts. In case the vehicle is being driven too fast, a personalized alert can be set to indicate the driver to slow down. With the first-in-class driver drowsiness detection from Bosch, the driving behavior is anlaysed based on the situational context and provides a reliable warning to the driver. Besides, an emergency assistance using e-call/SOS is enabled through the AdrenoX Connect App.
  • Convenience & Comfort: The journey planner provides the convenience of pre-planning the journey on the mobile with configurable pit stops, reminders and enables seamless integration with vehicle navigation. The journey planned coupled with the features of remote start/stop, climate control enables the user to set the in cabin temperature remotely to ensure a comfortable cabin at the time of vehicle entry. Also the features like remote window control, remote lock/unlock enable users to ensure vehicle control through a mobile app and smart watch.
  • In car connected experience: The content applications on infotainment enhances the driver experience by providing access to the contents such as News, horoscope, weather, points of interest around a location and gain travel recommendation through the well-known content partners.
  • Seamless Integration of connectivity: With the integration of smart home features, it is possible to configure and control the smart devices at home from the car. Additionally, XUV700’s Alexa Built-in integration makes it possible to control the vehicle functions while driving as well as through remote voice commands.
  • Omnipresence of vehicle data in your hand: The vehicle data and dash board is always available in hand through smart phone and smart watch for quick glance of vehicle status. The configurable alerts and control options provided through Geo/Time fencing, Valet mode etc., gives the user the additional information to understand the vehicle usage.

Commenting on the collaboration, R K Shenoy, Senior Vice President for Mobility Engineering at Robert Bosch Engineering and Business Solutions Private Limited said, “In line with mobility megatrends of personalized, automated, connected, and electrified (PACE), Bosch considers vehicles as a third living space. We believe that connectivity as part of the smart mobility system is a critical element to derive various applications to effectively engage the user and to provide impeccable user experience.

With years of deep automotive domain expertise and strong on-board and cloud software competencies at Bosch in India have enabled us to deliver state of the art connectivity solutions for Mahindra. We are excited to partner with Mahindra and are looking to continuously enhance the customer experience by augmenting the AdrenoX connected system with additional features in near future.”

Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd. said, “We at Mahindra are excited to partner with Bosch to enable robust new-age mobility solutions for our global brand XUV700. Our joint endeavour is to build a cutting-edge ecosystem of real-time connectivity, infotainment and telematics for our customers.”

Commenting on the partnership, Mr. Sandeep Nelamangala, Executive Director and Head of Sales - Mobility Solutions, Bosch Limited said, “Connectivity is viewed as a key differentiator in enhancing user experience and engagement by numerous OEMs in the passenger vehicle segment. With its deep level automotive domain and connected ecosystem expertise, Bosch has played a pivotal role in connecting, integrating, and validating different partners to deliver seamless user experience on the Mahindra connected vehicle platform. Our collaborative ecosystem approach and endeavor in simplification makes us uniquely positioned as a single point of contact to drive modernization in the connected mobility space while continuing to foster exponential speed, value, and client confidence.”


Contact person for press inquiries:

Mr. Uday Philip
Phone: +91 9972975291

About Bosch in India

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Robert Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operations in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 31,500 associates and generated consolidated sales of about ₨.19,996 crores* (2.54 billion euros) in fiscal year 2020 of which ₨. 14,011 crores*(1.78 billion euros) are from consolidated sales to third parties. The Bosch Group in India has close to 15,650 research and development associates.

Additional information can be accessed at

The Bosch Group is a leading global supplier of technology and services. It employs roughly 400,000 associates worldwide (as of December 31, 2019). The company generated sales of 77.7 billion euros in 2019. Its operations ar e divided into four business sectors: Mobility Solu-tions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and con-nected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that ei-ther contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineer-ing, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. Bosch employs some 72,600 associates in research and development at 126 locations across the globe, as well as roughly 30,000 software engineers.

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